What We Do
Branding & Identity
Branding is the foundation on which any effective marketing communications program is built. We help businesses clearly define their purpose and positioning.
We identify the emotional and philosophical concepts that provide differentiation. We then synthesize the sum-total of the business’ brand elements to carefully craft and create the visual face of the brand (identity), including the logo, typography, color palette, packaging (if needed) and messaging. This is often articulated in a brand “manifesto,” or brand management system, to ensure that the face and voice of the brand are clear and consistent while remaining flexible to support growth.
A solid brand and identity will attract new customers, increase customer retention, loyalty and advocacy, support price point strategies, and drive trial and conversion.
From well-established companies looking to enhance growth and opportunity to start-ups in need of a well-defined brand, Crosshair can help you and your business develop a concise, resonant and effective brand that works.
Website Development & eCommerce
In today’s online climate, first impressions not only count; they are all you have. When someone searches for your business, product or service—or is even referred to you (word of mouth) and pulls up your website, they will instantly judge your company by the way it looks.
Crosshair Digital Marketing designs websites that are lightning-fast fast, well-organized so visitors can find what they are looking for quickly, and offer seamless communication with your business, including chat, online booking, and direct messaging.
The compelling visual design combined with quick load times makes a great first impression, while easy navigation and access to essential information enhance the customer experience.
Whether it’s the development and launch of a new website for a new company or the relaunch of a new website for an existing business, we work closely with our clients to ensure your new website is purpose-built with the users in mind. We help define your brand’s online strategy and messaging to develop content that is meaningful to your existing and potential customers.
We focus on well-written copy, easy-to-read text, graphics that make a point and aren’t just there to look pretty, and effective mobile versioning for brand consistency. We don’t follow fads and trends in web design. We focus on you, your business, and the needs of your customers in order to produce a web presence that is not only professional and beautiful but also effective.
Let our experienced website design team build a strong online presence for your business while attracting a broader and more loyal customer base.
All our website builds are eCommerce ready and include:
- SEO-friendly website design
- ADA Pursuant
- Standard plugins included
- Website copy
- Blog uploads each month (provided by the business)
- Product uploads for eCommerce sites
- Flat rate shipping & Local Pickup for eCommerce sites
- Payment processing setup for PayPal, Stripe, or Square eCommerce sites
- 12 months of Website Support from the day of product activation
Our website design process is fast and efficient, with most website designs completed in just 2–4 weeks.
Ready to discuss YOUR new website?
Search Engine Optimization
Technically, there’s no such thing as an Internet Search. When someone searches for something online—they are asking Google for a Referral.
Google’s algorithms are designed to emulate the human sentiments of Trust, Relevance and Authority. That’s why SEO takes time—trust isn’t built overnight, and specific steps need to be taken in order to move up the ranks.
Crosshair Digital Marketing is an SEO-centric agency, as we believe there are few marketing investments that can have a better long-term ROI for any business than a solid SEO campaign that secures significant Page 1 rankings.
Our Full-Service SEO campaigns are completely customized to the needs, market, business category and competition of each individual business we work with.
Our proprietary SEO methodology has driven thousands of keywords to the Top Positions in Search for our clients. Our methodology includes On-Page and Off-Page as well as Technical SEO tactics. All our SEO campaigns include:
- All-In-One SEO Dashboard
- Website audit and SEO issues fixes
- Google My Business listing advanced optimization as required
- Website goal conversion tracking [Google Analytics]
- Website uptime monitoring and reporting
- Weekly website SEO health check via crawler audit
- 24/7 Live Reporting and Monthly SEO status reports
Grow Your Business with SEO!
Digital advertising is one of the best ways for a small business to attract more customers and retain the ones they have. Whether their goal is to increase website traffic, drive more conversions, or succeed on social media platforms, our digital advertising strategists can help your business get noticed by their target audience.
While traditional forms of media such as print advertising, local television advertising and local radio advertising still have a place in some strategies, there’s no longer any question that online advertising offers local businesses the most cost-efficient, effective, targeted and trackable methods of reaching YOUR potential and existing customers.
Paid advertising is a foundational element of any local business’s marketing stack. It’s often the way consumers first discover your business and learn more about the products and services you offer.
We make it easy for your business to take advantage of cutting-edge search, social, and display advertising technologies. With our fully managed services, you get the perfect recipe for improving your retention and revenue.
The best part? You see real results. Impressions, clicks, and even things like real-world store visits and phone calls—all tracked, reported and delivered back to you, so you can clearly see your return on investment.
Some of the digital advertising services we offer for our clients includes:
- Google Adwords & Search Advertising PPC
- Pre-roll online video advertising
- Social Media Advertising PPC
- YouTube Advertising PPC
- Programmatic Advertising
- Targeted Display
- Streaming TV
- Digital Billboards
- Email Marketing
- Local Display Advertising
- SMS Text Marketing
- Digital Loyalty Systems
Ready to Harness the Power of Digital Ads?
Let the team at Crosshair bring your Online Reputation to the next level!
A properly managed Online Reputation increases your SEO and local visibility and helps ensure your business shows up where people are looking.
We monitor all Online Mentions about your business, Request Reviews, Monitor and Respond to Reviews from ALL Review sources, and our machine learning and AI tools track positive, neutral and negative sentiments from your reviews providing actionable data.
We can further improve search rank by identifying online business listings that are inaccurate or missing from essential directories and online listing sources.
We monitor where your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
We also utilize competitive benchmarking to see how your business stacks up to the competition on social media outlets and in local searches.
Ready to learn more about how Crosshair can monitor and manage your business’s online reputation? Contact us!
Listings & Citations
For a business to be found, both online and in person, listing information like location, hours of operation, and contact information needs to be accessible and accurate across ALL online sources.
Search engines value accurate information, and they reward accuracy with more visibility. By managing your business information online on a regular basis, we ensure that not only can customers find you, but that your online optimization is strong.
In order to optimize your chances of getting found online quickly, our team of listing specialists will manually claim, update, and maintain business listings for you on three of the most-used listing directories: Google Business Profile, Bing Places, and Apple Business Connect*.
Once claimed, our team of experts will manage and support your listings on Google, Bing, and Apple monthly, meaning you can spend more time running your business and less time worrying about managing suggested edits or resolving suspended listings.
We’re also able to quickly establish accurate business listings for your company on dozens of reputable sites. Plus, synchronize to Google My Business, Apple, Bing, Facebook, Instagram, and Twitter for no additional charge. Own your business listings and keep your customers up-to-date.
We build accurate business listings on the major data aggregators—Acxiom, Neustar | Localeze, and Foursquare.
We create a mobile-responsive business listing that is optimized for local searches.
We also offer specific Menu Synchronization services that accurately deploy, update and synchronize your business’s menu to ALL the major and relevant sites and directories for YOUR business category. This is an important tool for online visibility that applies to far more than just restaurants! Any business with a Menu of Services—from auto repair shops and bars to spas and hair salons.
How accurate and up-to-date is YOUR business information online?
Streaming TV & Connected TV
More than 25% of All TV Time is now spent on Streaming TV. The way we consume media has drastically changed in the past decade and even the past 3 years. Gone are the days when families would gather around a television set to watch their favorite shows or movies at a specific time.
Unlike traditional television, streaming TV audiences are growing, and it allows businesses to target specific demographics based on user data.
Reach, targeting capabilities, interactivity, tracking and analytics, cost-effectiveness, programmatic advertising, and brand-building opportunities are all significant advantages that streaming TV advertising offers.
Connected TV (CTV) allows us to further refine targeting based on Interests, locations, buying behavior and more.
Interested in Learning More about How Streaming or Connected TV can help your business?
Still one of The Best advertising tactics to Increase Brand Awareness, Trust and Loyalty. Crosshair has direct access to 100% of the Digital Billboards in the US.
Billboards reach 90% of the population each month and 65% visit a businesses website, store or social media after seeing a digital billboard.
Want to increase brand awareness and drive more repeat business?
Crosshair’s geo-fencing takes things a step further with Device-Level ID; allowing us to target unique devices and measure results with real attribution and ROI.
This allows us to pinpoint an exact location and “draw a fence” around it; targeting Users who have been inside those “fences” during a specific timeframe. Whether 3 days ago or up to 12 months back.
Geo-fencing is a great way to monitor foot traffic at competitive locations, market to Their Customers and align your product or service with related businesses and activities.
Geo-fencing helps our business partners reach and stay connected with their potential customers through all phases of the Customer Journey: Awareness, Interest, Intent, Purchase and Loyalty.
Targeted Display | Programmatic Advertising
Simply put – these are the ads that follow you around based on what you research, read about and buy.
Targeting segments can include everything from age, gender, household income to interest in a Chevy Tahoe or purchase intent for a used car.
As the name implies, this is a very highly targeted method of advertising with outstanding reach and provides a strong brand awareness. Targeting options include Demographic, Behavioral, Content Targeting, Geo-Targeting, and Geo-Fencing, as well as employing Day-parting and frequency caps and of course, Remarketing.
Want to Learn More about Targeted Display?
Getting in Touch is Easy!
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