Our Approach

We specialize in working with small and medium-sized businesses to help you analyze, strategize, develop and deploy targeted marketing tactics specifically designed to build your brand AND your bottom line.

Our proprietary strategic planning process ZeroIN™, is loosely based on the US Military’s OODA loop planning methodology  and allows us to quickly develop a concrete foundation for branding and marketing YOUR business effectively, with a strong focus on ROI.

If your business is concerned with attracting new customers, increasing customer loyalty and retention rates, and enjoying greater profit margins with demonstrable results, tracking and reporting, we can help! Give us a call at 802-363-6906 or email us. We’ll be happy discuss how Crosshair can meet the specific needs of your business.

What We Do

Branding & Identity

Branding is the foundation on which any effective marketing communications program is built. We help businesses clearly define their purpose and positioning.  We identify the emotional and philosophical concepts that provide differentiation. We then synthesize the sum-total of the business’ brand elements to carefully craft and create the visual face of the brand (identity) including logo, typography, color palette, (packaging, if needed) and messaging. This is often articulated in a brand “manifesto” or brand management system to ensure that the face and voice of the brand are clear and consistent, while remaining flexible to support growth.

A solid brand and identity will attract new customers, increase customer retention, loyalty and advocacy, support price point strategies, and drive trial and conversion.

From well-established companies looking to enhance growth and opportunity, to start-ups in need of a well-defined brand, Crosshair can help you and your business develop a concise, resonant and effective brand that works.

In today’s online climate, first impressions not only count, they are all you have. When someone searches for your business, product or service – or are even referred to you (word of mouth) and pull up your website; they will instantly judge your company by the way it looks.

Whether it’s the development and launch of a new website for a new company, or the relaunch of a new website for an existing business, we work closely with our clients to ensure your web presence is purpose-built with the users in mind. We help define your brands online strategy and messaging to develop content that is meaningful to your existing and potential customers. We focus on well-written copy, easy-to-read text, graphics that make a point and aren’t just there to look pretty, and effective mobile versioning for brand consistency. We don’t follow fads and trends in web design. We focus on you, your business and the needs of your customers in order to produce a web presence that is not only professional and beautiful, but effective.

Maintenance & SEO

Website technology is constantly changing, and the Internet of Things moves even faster. Even the best websites need to be consistently updated, maintained, improved and reviewed for performance – both functionally and effectively, including content, features, user interface and SEO. We offer a variety of website maintenance and SEO/SEM reporting packages designed to keep your website up-to-date, secure and at peak performance, while identifying opportunities for improvement.

Conversion Audits & Optimization​

Are you concerned about the lack of conversions, sales and leads from your website or landing pages? Have you felt like your paid advertising is not working? Often the problem is not the lack of traffic to the site, but the site itself. Our Conversion Audit is a thorough review of your website completed by an optimization expert with years of experience in website design, usability and lead generation. The result is a full list of suggestions on how to improve the site or landing page to drastically improve the conversion rate.

You’ll receive a conversion audit report that includes the Ometrics Conversion Score and screen shots of important pages on your site with specific comments for improvements. A thirty-minute meeting is scheduled to discuss the improvements we’ve suggested with specific references on what should be changed, how to change it and how to perform tests on these changes. If needed, Crosshair can then certainly step in and perform suggested changes and tests to lift conversion rates and improve CPA for paid advertising.

Website Design

Social Marketing

Crosshair offers turn-key Social Media Marketing for small and medium sized businesses encompassing everything from messaging and content development, imagery, photography and graphic design to complete campaign management, analytics and reporting across all primary social outlets including Facebook, Messenger, Instagram, Twitter, LinkedIn, and Google My Business. Successful social marketing requires a non-stop stream of relevant and engaging content which can be both difficult and time-consuming; in fact it’s the top reason why most small businesses quit updating their pages regularly.

Crosshair can handle all aspects of your social marketing, quickly turning your business’ social marketing efforts into an engaged and growing audience, increasing brand awareness, lead generation, customer acquisition, website traffic and conversion (sales). 

Ready to have social marketing start generating REAL results for YOUR business? Contact us today to get started.

We’re able to quickly establish accurate business listings for your company on dozens of reputable sites. Plus, sync to Google My Business, Facebook, Instagram and Twitter for no additional charge.

We build accurate business listings on the four major data aggregators—Acxiom, Factual, Infogroup, and Neustar| Localeze.

We create a mobile-responsive business listing that is optimized for local searches.

We integrate Google Insights in our Listing Deployment & Synchronization service to give you a valuable glimpse of your customer activity, including how customers find your listing and what customers do with your listing.

We also offer specific Menu Synchronization services that accurately deploy, update and synchronize your businesses menu to ALL the major and relevant sites and directories for YOUR business category. This is an important tool for online visibility that applies to far more than just restaurants! Any business with a Menu of Services – from auto repair shops and bars to spas and hair salons.

Online Listings

Digital Advertising

Advertising has evolved dramatically in the past several years. While traditional forms of media such as print advertising, local television advertising and local radio advertising still have a place in some strategies, there’s no longer any question that online advertising offers local businesses the most cost-efficient, effective, targeted and trackable methods of reaching YOUR potential and existing customers.

Paid advertising is a foundational element to any local business’s marketing stack. It’s often the way consumers first discover your business and learn more about the products and services you offer.

We make it easy for your business to take advantage of cutting-edge search, social, and display advertising technologies. With our fully managed service, you get the perfect recipe for improving your retention and revenue. The best part? You see real results. Impressions, clicks, and even things like real world store visits and phone calls — all tracked, reported and delivered back to you, so you can clearly see your return on investment.

Some of the digital advertising services we deploy for our clients include: 

Reviews, accurate business information, and social media activity impact your business’s reputation and influences whether a consumer decides to do business with you.
 
When you engage Crosshair for Reputation Management, we keep on top of the online activity affecting the reputation of your business, monitor reviews, listings, and social media, make expert recommendations, and provide proof-of-performance.
 
  • We compile reviews from dozens of sites so you can easily see what’s being said about your business online.
  • We can improve search rank by identifying online business listings that are inaccurate or missing from essential directories and online listing sources.
  • We monitor where your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
  • We can also utilize competitive benchmarking to see how your business stacks up to the competition on social media outlets and local search.

Ready to learn more about how Crosshair can monitor and manage your business’ online reputation? Contact us!

Reputation Management

About Us

Jeff Pierce
Founder & Principal

With more than 24 years’ experience in the development and implementation of integrated marketing communications for businesses in a wide variety of categories while serving at top advertising agencies, Jeff founded Crosshair Communications in 2010. He is an experienced manager of complex and dynamic programs on a regional, national and international basis.

Utilizing a proprietary strategic planning process called ZeroIn™, Crosshair helps businesses analyze, strategize, develop and execute brand-centric initiatives designed to meet their specific short and long-term objectives for growth.

“We believe in momentum. Crosshair successfully and consistently generates results for our clients. Our ZeroIN™ strategic planning process re-engages and inspires and helps create a new energy within the businesses we work with. After all, marketing is an “inside job.” This invigorating environment resonates throughout the business, helping to create a momentum that translates directly to the effectiveness of the marketing, advertising and sales process.

The results are largely predicated by our core philosophy: it’s all about the customer: YOUR customer. Messaging MUST be crafted to attract and retain the right customer.

Most marketing and advertising efforts fail due to the inability of those involved in the development of the messaging to clearly understand and communicate what the CUSTOMER needs to hear in order to react in the desired manner.”

Our philosophy and strategic focus are well summarized by this quote from the “Father of Advertising”:

“I don’t want you to tell me that you find it ‘creative.”I want you to find it so interesting that you buy the product.– David Ogilvy, Ogilvy on Advertising.

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© 2019 Crosshair